One analyst compares the business strategy of Saga to Virgin — take a strong brand name and use it to launch a series of businesses. There are differences, though. Saga uses its database to cross-sell those services, knowing what each customer might want. The company is unlikely to have any plans to launch the more adventurous of those over-50s into space at any stage soon, either.
The core of the business, which floated almost a year ago, remains insurance and travel. Both are earmarked for expansion. The travel side has traditionally been cautious and wary of growth, probably as well given the recent experiences of its more adventurous rivals, but the intention is to double earnings within five years.
In insurance, its home side uses